LinkedIn has over 500 million users
LinkedIn Ads
The largest professional network platform is waiting for you to reach new customers.
LinkedIn Advertising
There are over 560 million professionals on the LinkedIn platform. Adding LinkedIn ads to your marketing campaign allows you to start targeting professionals looking for your products and services. They may not even know they are looking for your brand, but we can target that specific professional demographic.
When you advertise on LinkedIn, you are reaching out to a very different audience than other social media platforms. When using LinkedIn, there is a level of professionalism that sets the tone for what users share and comment. Most people are not using LinkedIn as a casual social media but as a place they go to specifically look for connections, job opportunities, and industry headlines.
LinkedIn Ad Campaign
You might be thinking “How can I place ads that fit naturally in LinkedIn’s landscape?” Luckily, as a business, you are already one step in the right direction. LinkedIn users are already frequenting the site because they are looking for connections or opportunities that can enhance themselves or their business.
This is the perfect place to reach out to new clients. If you are a consultant or another B2B service provider, this is the place for you as your services are highly sought after through LinkedIn. That doesn’t mean other businesses can’t benefit from LinkedIn ads as well. We can make sure you are advertising to others in your industry, making sure you are seen as a relevant and insightful candidate throughout the platform.
LinkedIn Ads for Business Decision Makers
Since LinkedIn is strictly for professionals, networking, and professional development, you are twice as likely to connect with a decision-maker. Staying active and up-to-date with LinkedIn drives the highest return for its users. This is most visible when you serve ads. SEO Design Denver will:


LinkedIn Ads Pricing
LinkedIn also allows for you to decide what kind of advertising you would like pay for. Considering there are so many different methods of advertising on LinkedIn, they allow you to decide if you would rather pay by clicks, impressions, or InMail messages sent.
By paying in a cost-per-click (CPC) method you are ensuring that you are only paying for ads that actively attract customers. Likewise, paying per 1,000 impressions allows you to know your money is going towards people actually seeing your ads. Messaging is a huge part of LinkedIn, and sending specific messages out might be the right method for you. All of these options have their values, and using them together can lead to a wider reach.
LinkedIn vs Facebook Advertising
Many times, people ask if LinkedIn or if Facebook provides a better avenue for advertising. Many people think that due to sheer numbers or volume that Facebook would be the clear winner. However, pure size is not really a good determining factor as to which platform is superior.
Facebook is definitely a personal sort of platform. LinkedIn, on the other hand, is much more professional. If you are an agency and are trying to expand your brand and increase awareness, then LinkedIn is probably a better option for your advertising dollars. If you are an e-commerce merchant selling to the masses, then Facebook is likely the better choice.
LinkedIn advertisements have a reputation of being more valuable per click. That is certainly seen in comparing the cost of Facebook to LinkedIn. LinkedIn will normally be about ten times more expensive per click. That is not to say that LinkedIn is better, it simply has a more focused audience.
Both companies offer great analytics options to track your ads.Your LinkedIn analytics are split up into updates, followers, and visitors. Webmix Networks SEO can help you to better understand which ads are working and which ones may need adjustments in order to be the most successful.
Reach out to Webmix Networks SEO today to see how we can help you with your LinkedIn ad campaign. Our dedicated team of professional LinkedIn advertisers can assist you in not only creating ads, but in targeting the best audience, A/B testing, and updating the best options for your ad. We have the experience and the knowledge to help you be successful.
Call us today to discuss how we can help you with your social media advertising plans!
Social Media Marketing
At the start of every strategy, we begin with a comprehensive audit of your current social media profiles and provide a detailed report that outlines competitor and audience insights, and opportunity areas. From there, we will create a calculated marketing strategy that is developed after expert research on your audience’s interests, behaviours and preferred social media platform.
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