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Twitter Ads

Twitter Advertising

The most common publishing cadence for social media marketers is 3-4 times per week. (Hubspot)

Twitter Advertising

With over 300 million people using Twitter, there is plenty of opportunity to be heard on this social platform.

Why Advertise on Twitter?

Advertising on Twitter is a great way to find customers that are constantly engaged in this addictive social media platform. Twitter is an ongoing conversation and to use this digital advertising platform correctly, most users log in daily or every other day. Be a part of the conversation by placing your Twitter Ad directly in front of your target audience with a qualified Twitter advertising agency. You can even use Twitter SEO to help your business thrive.

Benefits of Twitter Advertising

You do not necessarily need to have a large following or lots of “tweets” to be successful advertising on Twitter. Advertising on Twitter can help drive traffic to your website and create an opportunity for new business with a great Twitter design. We can help you create engaging ads and monitor your Twitter Ad budget to drive performance to get the highest ROI with Twitter community while adhering to Twitter advertising policy and Twitter ads guidelines.

Twitter Ads Guidelines

Twitter currently has almost 300 million active users. If you are not taking advantage of this enormous platform by using Twitter ads, you are making a huge mistake and missing out. Twitter advertising policy allows a good amount of freedom in ad creation.

A great function is the ability to target your Twitter ads to a specific demographic or audience. Then you can appear in search and in their timelines.

Digging even deeper, you are able to choose more features of your audience and add specific keywords to any of your ad campaigns. It is even possible to bring in several keywords.

Twitter’s advertising rules and policies are constantly evolving and growing.

As a result of several issues and scandals, specifically regarding Facebook in the recent past, Twitter has tightened the net on what it deems responsible when advertising on Twitter. Are you aware about rules prohibiting tweeting from multiple accounts? Are you aware of these new guidelines and do you feel comfortable adhering to them? Staying on top of Twitter advertising policy and properly adhering to them can be the responsibility of a Twitter advertising agency like Webmix Networks SEO.

There have been several platforms recently shutdown by Twitter for violating their Twitter ads guidelines or Twitter design. Webmix Networks SEO Twitter advertising agency team uses unique content and tweets to make sure that you are not only adhering to the Twitter advertising policy, but that your ads are effective.

Twitter SEO

Having a presence on Twitter will certainly help your branding as you expose your Twitter design to a vast and wide-ranging audience.

Most people do not specifically think of Twitter SEO. In fact, Twitter SEO may be more accidental than intentional. The twitter design does allow for some additional benefits, such as the Twitter SEO.

However, search engines, like Google, will actually catch these signals from social sites and use them to rank your website. It turns out that SEO is influenced greatly by comments, likes, shares, and retweets.

Using a Twitter Advertising Agency

How do Twitter ads work? How much do Twitter ads cost? These are probably two of the most common questions that we receive.

People want to know how Twitter advertising works. As long as the ads follow the Twitter ads guidelines and the Twitter advertising policy, a good Twitter advertising agency like Webmix Networks SEO  can help you create a great Twitter design. If you are concerned about budget and asking yourself, how much does Twitter advertising cost, recognize that the cost is variable and can fit any budget.

 

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Why Twitter Ads?

Twitter is a social media platform that benefits from users that are engaged in specific interests. There are specific Twitter ads guidelines that must be followed.  Advertising on Twitter offers an amazing opportunity to directly target these users who are actively searching and sharing content on a daily basis. Twitter Ad Targeting consists of:

  • Language Targeting
  • Gender Targeting
  • Interest Targeting
  • Follower Targeting
  • Device Targeting
  • Keyword Targeting
  • Geographic Targeting and more…

How do Twitter ads work

Understanding how Twitter advertising works is not terribly complicated. There are a few types of ads that can be served. Those are referred to as “Promoted” and they could be accounts, tweets, and trends. They all must meet the Twitter ads guidelines.

How Twitter advertising works is simple. Advertisers will select either a Twitter ad campaign or an automated one. Either way, ads are served to visitors and they are all done within a specified budget.

Types of Twitter Ads

Promoted Tweet

Promoted tweets are a form of Twitter advertising where an ordinary tweet is paid to reach a larger audience. This tweet can be from the business’ account or a customer testimonial. You can use any of the possibilities of a regular tweet. Promote product images, videos, or purchase links. You can also use this advertising opportunity to promote hashtags, share chatbot communication, or options to download your app. These tweets are placed within a users timeline and interlaid with the rest of the tweets a user comes across. By utilizing promoted tweets you can place your advertisement within a natural viewing process.

In-Stream Ads

In-Stream ads are video ads that play before a video. With the implementation and popularity of videos on Twitter there are ample opportunities to reach audiences. These ads work like a commercial on TV or other ads on video streaming platforms. This can be a direct opportunity to carry over an advertising campaign created for other video platforms.

Promoted Trends

Twitter is known for its ability for users to comment on current trends. Topics with naturally trend as people talk about them but you can also advertise you, your product, or event as a promoted trend. This will help your hashtag or trend reach bigger audiences and help it grow as people comment on it organically.

How much do Twitter ads cost?

There are quite a variety of spending options available and they depend on the type of ad. The question of how much does Twitter advertising cost can vary. However, the following should be a good guide.

On the lowest end are Promoted Tweets at a cost between $0.50-$2.00 for each one. For a cost between $2.00-$4.00, you can have a Promoted Account. The most expensive is a Promoted Trend and that will cost $200,000.00 per day.

Social Media Marketing

At the start of every strategy, we begin with a comprehensive audit of your current social media profiles and provide a detailed report that outlines competitor and audience insights, and opportunity areas. From there, we will create a calculated marketing strategy that is developed after expert research on your audience’s interests, behaviours and preferred social media platform.

FACEBOOK

With over 2 billion users, Facebook consists of the most extensive combination of demographics compared to any social media platform. Facebook advertising is a responsive platform and very effective for targeted ads.

TWITTER

Twitter’s value comes from its ability for tweets to go viral. Your follower count will increase as more people share your posts and retweet your content. Hashtags also make a significant difference in creating this momentum.

YOUTUBE

Google-owned YouTube is the second largest search engine. That means, when it comes to search engine optimization, your videos are more likely to appear in search results than other sites.

LINKEDIN

For companies that are operating in the B2B field, LinkedIn is the social media platform that needs to be your focus. It provides an easy way to connect with business professionals and permits you to target them by job title and industry.

PINTEREST

This social media platform runs on quality images. Because of Pinterest’s visual nature, these high-quality images enjoy the potential to go viral. If a member with a large following pins your picture, it will most probably be viewed by millions of people.

INSTAGRAM

Instagram is a great way to create a network for your company by engaging, following already established followers and including hashtags in your posts, such as brand-focused hashtags that you can also use on Twitter

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THE BEST PERFORMING SOCIAL MEDIA PLATFORMS FOR BUSINESS