Facebook Advertising

Facebook Campaign Objectives

Every business is different when it comes to advertising objectives. Knowing how and where to spend your budget can be a difficult decision but we can help inform those decisions. We will help you select the right audience, decide where to run your ad, set your budget, and manage your ad. We can measure your results on a daily, weekly, and monthly basis, giving you accurate and consistent data upon request. Increase your brand awareness and reach the maximum number of potential customers with your budget.

What are you looking to accomplish most? Is it an increase in web traffic? Awareness of a new store opening? What about generating new leads? Starting with some of these broad goals can help us in figuring out what types of ads to generate. These objectives can give us ideas of where to advertise within Facebook. Whether it be a timeline post, a video campaign, or a collection ad directly listing a product for sale within Facebook. Maybe you don’t have an immediate objective in mind. We can work together to strategize where efforts should be made.

Facebook Ads Marketing Strategy

The most important part of working with Facebook ads is to build an advertising strategy. Whether you have a current digital advertising strategy or you are completely new to using social media ads, Webmix Networks SEO can help you create a strategy or adapt an existing plan that will create success for your campaigns.

By establishing a clear strategy for Facebook ads we can make sure all of our efforts are being made in the right areas. By targeting the right audiences and starting ad campaigns with specific goals in mind, we can ensure every dollar you invest in your advertising budget and marketing strategies are making a return and providing you with better, optimized results.

Facebook Video Ad Content

Videos in general are a huge part of what people on Facebook spend their time viewing. Videos naturally require the viewer to maintain attentiveness while viewing it. This means that people are alert and engaged with the content they are viewing. There are three main ways in which you can advertise on Facebook video

• In Stream
• Feed
• Stories

An “In Stream” ad plays during another video that someone is watching, like commercials on TV. There are a vast amount of content creators on Facebook uploading videos daily. These pages generate a lot of viewership and allow for you to reach these audiences. This is a good way to reach new audiences by advertising directly on content that someone is actively viewing, leading to a stronger engagement with your ad.

A “Feed” ad shows up directly in someone’s timeline. While someone is scrolling through their timeline they will see your ad. among the rest of the posts they follow. Feed ads are a seamless integration with a user’s viewing experience, allowing for your ad to mix in naturally. This method also works for image and post ads.

“Stories” are a more recent feature to Facebook. Like Instagram stories, a person or page can upload a short post or video that is time sensitive. While it is a great idea for you to be making Facebook story posts for you business in general, you can also advertise through this avenue. When advertising through Facebook stories you will have you ad show up within the mix of all of the other Facebook stories that specific user follows. This method can help you reach a different audience who may only use Facebook for stories and wouldn’t see your ad otherwise.