SEO Audit & Optimization

We make sure to audit the on-page (or off-site) aspects of your website. On-page or off-site optimization refers to anything on your website or in the backend of your website that may be impacting its ability (or inability) to rank.

Content

Content is king, which is why we audit all content on your website. The fact of the matter is that every word on your website counts, and after your audit, we are able to provide you with solutions as to how to make it count to your benefit.

Web Copy Review

We review all the content on your website, including your home page and landing pages. We also address your blog content (if you have any), but our blog audit is another step entirely. When we review your website copywriting, we look at:

Keyword density (how many times your keywords appear on your website).
Internal linking throughout your pages
Duplicate content
Headers

Blog Audit

When we audit every blog on your website — if you have a blog — we consider all of the above factors. In addition, when we audit your blogs, we specifically consider:

• Duplicate blogs
• Old content
• Blogs without any internal links or images
• Blogs that can be updated
• Blogs that can be consolidated into one “super post”

Meta Data

Metadata plays an essential role in on-page SEO. When we audit your website, we look to see if every page on your website has metadata — a title tag, and a meta description — and if it is properly optimized. Metadata helps give Google the context of a given page. It can improve a page’s click-through rate and is one of the most important areas to be integrating your target keywords.

We don’t outsource any of our on-page optimization efforts as each and every one of our title tags and meta descriptions are written by one of our specialists in house. We write our title tags and meta descriptions specifically based on our thorough keyword research. We optimize your metadata for the keywords that have been approved by you personally.

Site Speed

Assessing your site speed is an essential part of our technical SEO audit because, if you have poor load speed, that doesn’t mean great things for how users interact with your website.

Google rewards websites that people like visiting. We offer site speed optimization services to help you update your site and get it loading faster for improved functionality and rankings.

Local Directory Citations

Local directory citations are a great way to establish your local presence and help boost your Local SEO efforts and rankings. Think of these sites as your typical online web directory, similar to YellowPages, Goldbook and other established web directories.

The more times Google sees your full address, name, phone number and other business information the more credible your site becomes and as such; will rank higher in the Google Map Pack.

Our link building services focus on ensuring your NAP (Name, Address, Phone number) is consistent across all platforms and that your site is listed on as many local web directories as possible.

Outreach Link Building

Similar to guest blog posting, the outreach link building strategy is the process of reaching out to website owners and bloggers and asking them to include a backlink to your site. Ideally, you are asking them to include your website as a resource in one of their existing blogposts or resource guides. But it can also open up the conversation that will then allow you to submit a guest blogpost as well. It’s all about establishing those connections and turning them into successful link building relationships!