Grow your online presence by using targeted Instagram advertising.
Instagram Advertising
Instagram has over 1 billion active monthly users.
How to Advertise on Instagram
Instagram Advertising allow businesses to tell their stories and showcase their products through the use of images. This is particularly true in the United States. Using Instagram for Business, you can target ads using visual content. Instagram photo ads gives you the platform to share it with even more people.
On a platform dominated by photos and videos, there are many opportunities to advertise in unique and engaging ways. Your Instagram campaign can include informational videos or photos that showcase your product, influencer marketing, or unique content creation. These ads campaigns can fit naturally into the layout of Instagram while providing awareness and clarity to your product or service.
Instagram Advertising is fully integrated with Facebook Ads. You get the benefits of Facebook’s superior campaign customization options, diverse formatting, and assorted targeting capabilities combined with Instagram’s high engagement. If you already use Facebook advertising, you should consider advertising on Instagram.
Types of Instagram Ads
Instagram Advertising allows you to use 6 different types of ads:
- Photo Ads
- Video Ads
- Carousel Ads
- Collection Ads
- Story Ads
- Ads in the Explore Section
It’s a great idea to use A/B Testing with Instagram Ads to see what works better for your specific niche. We like to use multiple different combinations to discover what deliver the highest ROI and the greatest reach.
These 6 types of advertising allow for different users to be reached in different ways. A good Instagram marketing company will help you find out how your target demographic uses Instagram in order to focus efforts in the right direction.
Is Instagram Advertising A Good Option For Your Business?
Instagram is a massive player in the grand scheme of social media platforms. Considering Instagram is based around only posting pictures and videos, so many subcultures and topics of interests have found a way to express themselves and connect.
For a platform with such a precise social method, Instagram has found the key to engagement and connectivity. On a platform where 4 billion likes are generated per day, its clear that Instagram users are passionate and dedicated to the content they see. Meticulous social media management is key to attracting these users. When it comes to advertising, we know that we can reach those audiences with our expert marketing services.
Instagram Ads Strategy
The first place to start when advertising on Instagram is to build an advertising strategy. Knowing what to do, whether you have a current digital advertising strategy or you are completely new, Webmix Networks SEO is an Instagram advertising agency that can help you create a strategy or adapt a strategy that will work for you. We can discuss what your needs and expectations are for advertising and start outlining your objectives.
Instagram Advertising Objectives
Before starting an Instagram advertising strategy we need to establish what you want to get out of these ads. Are you looking to generate new business? Are you looking to expand into a new demographic? Do you have an upcoming event or product release that you would like to promote? Are you looking to start a new social media channel on Facebook and Instagram, or are you just looking to update an existing marketing campaign?
Knowing your end goal expectations is a great place to start for any social media marketing agency. Whether you already have a clear goal in mind or have just started thinking about digital advertising in general, we can help actualize these objectives.
What Instagram Advertising Method is Best For You?
With so many options available for Instagram advertising its important to know which method best fits your needs. Depending on your objectives, you may find different strategies more fitting than others. When we take a look at the demographics of who you would like to reach we can better focus our efforts.
By taking into account all of the different ways to advertise on Instagram we can create an array of ads that will target the right kinds of people. There isn’t just one basic method that works for everyone but applying different strategies and avenues of advertising we can find the perfect match.
Cost of Advertising on Instagram
Instagram ads are managed through Facebook Ads Manager and operate on a similar payment system. There are a lot of different elements that factor into the cost of an Instagram ad. These factors include: The location in which you want to advertise, the length of the campaign, and the demographic reach you of your target audience. At Webmix Networks SEO we will help answers these questions so you aren’t paying more than you need to.
Instagram PPC
Just like any major digital advertising platform, including Facebook advertising, Instagram ads run on a PPC (Pay Per Click) system. PPC, also referred to as CPC (Cost Per Click) is a method of digital advertising where advertisers pay when one of their ads is clicked on. This method is popular with advertising on high traction sites because it ensures your ads are actually being seen by your target audience.
With all of the different types of trackable data collected through major websites like Facebook and Instagram, it would be irresponsible not to put a little more assurance into your advertisements. These types of sites create profile types for each user and can predict which kinds of products will appeal to them. As a result, only people in the demographic you are trying to reach will be shown your advertisements, insuring a higher conversion rate for your business.
Social Media Marketing
At the start of every strategy, we begin with a comprehensive audit of your current social media profiles and provide a detailed report that outlines competitor and audience insights, and opportunity areas. From there, we will create a calculated marketing strategy that is developed after expert research on your audience’s interests, behaviours and preferred social media platform.
FACEBOOK ADS
With over 2 billion users, Facebook consists of the most extensive combination of demographics compared to any social media platform. Facebook advertising is a responsive platform and very effective for targeted ads.
TWITTER ADS
Twitter’s value comes from its ability for tweets to go viral. Your follower count will increase as more people share your posts and retweet your content. Hashtags also make a significant difference in creating this momentum.
YOUTUBE ADS
Google-owned YouTube is the second largest search engine. That means, when it comes to search engine optimization, your videos are more likely to appear in search results than other sites.
LINKEDIN ADS
For companies that are operating in the B2B field, LinkedIn is the social media platform that needs to be your focus. It provides an easy way to connect with business professionals and permits you to target them by job title and industry.
This social media platform runs on quality images. Because of Pinterest’s visual nature, these high-quality images enjoy the potential to go viral. If a member with a large following pins your picture, it will most probably be viewed by millions of people.
INSTAGRAM ADS
Instagram is a great way to create a network for your company by engaging, following already established followers and including hashtags in your posts, such as brand-focused hashtags that you can also use on Twitter
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