Google SEO

The world has experienced a shift from print to digital, causing many traditional media platforms to become obsolete. People with questions used to visit the nearest public library to look up the answers to their queries.

Today, search engines like Google are now everyone’s main source of information. With just a few taps, you can learn just about anything you can imagine. The process is fast, simple, and can be done on any smart device. That’s given rise to the universal answer to any query: “just Google it!”

Of course, marketing will always flourish where the most people are looking. Almost 3.5 billion searches are performed every day on Google. As people are constantly on the look-out for answers or solutions – whether in the form of information, a product or a service – business owners have found the mother lode of opportunities. Firms have started making online catalogues and hosting discussion boards about their goods, accessible to anyone on the Internet.

It is indeed the age of information, but you might say that we’re on the brink of information overload. The Internet is teeming with countless businesses, all trying to make their offers visible.

How does Google respond to this? Much like a card catalogue in a library, Google indexes websites to make sure users are directed to pages relevant to the users’ search terms. From this, they’ve developed a complex system of ranking search results, which is known as an algorithm. This is where SEO comes into play.

Marketing Using SEO

There are millions of search results for every single query. This becomes a global race to the top to get maximum exposure.

Luckily, there is an effective way to get your business onto the first page of results – Search Engine Optimisation, or SEO for short. SEO consists of many different processes that, combined, aim to enable your website to appear on the search engine results pages, or SERPs, and to progress to higher rankings.

There are many different aspects to SEO. In terms of your website content, the process mainly consists of utilising special keywords to let Google know what your website is about, amongst other things.

SEO applies to all different types of content, with blog posts and articles being some of the most commonly published. SEO can also be applied to more visually engaging media such as videos and images.

Not only that, but you can even make use of Google Maps SEO to make your physical business address more visible to potential customers!

But just how beneficial is it to optimise your website with SEO? Here are some of the top advantages you can expect when hiring an SEO expert.

Advantage One: More Website Visitors

If you manage a website, some of your key metrics include daily traffic and page visits. Your targets can be achieved by optimising your websites for search engines and, in turn, increasing your visibility and online presence.

Advantage Two: More Customers

The best SEO professionals won’t stop at giving your business website more exposure. To attract actual, paying customers who are genuinely looking for products and services, they can create enticing, useful content for your target audience and promote your market offering in the process.

Advantage Three: Beat Your Competitors

With the growing significance of Google MyBusiness SEO, your competitors will most likely use the same keywords and publish the same type of content as you do. With SEO, you will have the opportunity to enter the playing field, surpass the competition, and eventually gain more share of your niche market.

So SEO attracts more and better prospects and faces your competition head on. You may ask: “how is it any different from other forms of digital advertising, like pay-per-click marketing?” According to case studies, SEO actually outperforms paid ads in various ways.

• 1. Organic results get more clicks than paid ads
• Only 28 per cent of searches lead to paid ads, even if they do appear on the SERP before the organic results. This means the rest of all users visit the pages presented by Google’s algorithm.Many searchers also skip the ad links intentionally, because organic results are seen as being more trustworthy and credible.
• 2. SEO doesn’t require ongoing costs
• With paid search engine ads, you often have to pay for every click you get. For SEO, you may have to invest in content creation, keyword data analysis, and website optimisation, but there are no recurring or ongoing costs after the initial investment.

Why You Need SEO For Your Marketing Efforts

• 91% of websites are invisible in Google

Google provides answers to around 3.5 billion searches every day.  However, 91% of websites do not show up in any search results. That means 3.5 billion searches are being directed to only 9% of websites. Meanwhile, 91% get no exposure and garner zero organic traffic.

• SEO works sustainably, unlike pay per click ads

Studies have shown that PPC results in a few uplifted spikes in traffic but crash eventually. That’s in comparison to SEO methods, where traffic comes in more steadily and continuously.

• Content optimised with SEO can nurture leads throughout the customer journey

With the relevant content and keywords that follow the customer journey, you can make search engine position improvements and build greater rapport with your prospective customers. Having content that answers your customers’ questions will help with brand awareness, and that can only increase the chances of an initial enquiry being converted to a purchase.

About Search Engine Optimisation

This refers to a variety of methods that aim to have your website appear or rank higher in search engine results pages or SERPs. Search engines like Google, Yahoo!, and Bing are sources of traffic since they provide websites with answers according to a user’s search terms. Improve your SEO ranking on Google, and you will enhance your visibility, which means more chance of having visitors on your site.

There are multiple ways to rise through the ranks. However, the most effective methods may change as a response to the dynamic algorithms of the search engines.

Best SEO Practices Get Your Business Noticed

Start to improve your SEO Google ranking through these fool-proof techniques:

1. Publish quality content with relevant keywords as often and as much as you can.
2. Changes in rankings happen often. Monitor your rank regularly and compare it each month. Refer to Google’s specifications if you notice any drastic changes.
3. Understand your competition and build strategies to ensure your share of the niche market is not being eaten away by your rivals.
4. Make sure your website is mobile-friendly. Google penalises pages that are only optimised for desktop view.
5. Regularly visit Google’s search console for any changes in their data. Staying up to date will allow you to respond faster to developments.

Factors That Influence Your Google SEO Rankings

Apply these to boost your page ranking for search engines:

• Improve your permalink structure by creating clear and concise page titles with keywords
• Design your pages in a way that they can be viewed properly by mobile device users.
• Interlink your main page to your blogs. This means having internal and external links that bring up more related content for the user.
• Gain more backlinks by having other pages display links to your website. The most common practice is to simply connect your Facebook page to your site.

These are detrimental to your Google ranking:

• Large pictures, plug-ins, pop-up messages, and other programs that slow down your page loading time
• Broken or outdated links that lead to empty or error pages

We can help you start optimising your website! Webmix Networks SEO is a professional Google SEO company who can accelerate results in terms of traffic and conversions, assuring you faster return on investment. Get in touch with us today!