Link graphs are maps that search engines create to help determine if a website is high-quality or relevant, as well as its place on the Internet. Link graphs can significantly impact one’s SEO ranking; therefore, it’s critical to understand their importance and how SEO strategies should be made with link graphs in mind.
There are several factors to consider while executing a rebranding strategy. Some websites see a massive drop in their Google SEO rankings and traffic after rebranding and changing URLs. Most of the time, businesses wonder why rebranding affects all pages, even though they did not change the content and the redirects. One may reduce such issues if they build a solid step-by-step Google SEO strategy for the rebranding process.
Ever since Google launched Core Web Vitals (CWV), it has been a popular topic among those in the SEO community. SEO audit companies try to learn how to optimise, measure, and report on these new metrics. Google’s Web.Dev website helps online businesses and developers by recommending a specific workflow for a site’s CWV SEO audit and assisting them in planning optimisation strategies.
Google’s John Mueller recently discussed whether or not one should create international sections within an existing website or build a new site entirely to improve their website SEO ranking and search visibility. An international website SEO expert also shared their opinion on this topic and gave insights on what the best course of action is.
Many restaurant businesses need to build a solid local SEO strategy since the industry is extremely competitive in local search. Every year, more restaurants are opening, and new concept types are emerging. Therefore, restaurants should maintain a strong local SEO presence, especially if they attempt to accomplish it on a larger scale.
Inbound links, which affect rankings, can significantly vary in terms of how Google weighs them. Many SEO linkbuilding experts say that one can distinguish high-value links from low-value links by looking at their context. Hence, they believe that contextual link building is one of the best SEO practices.
As Google becomes more aware of the sustainability of crawling and indexing in SEO, it may reduce the number of times that SEO pages are crawled. John Mueller, Martin Splitt, and Gary Illyes from Google’s Search Relations department addressed this topic in the most recent episode of Search Off The Record.
Google’s John Mueller was recently asked whether or not keeping robots.txt files within a reasonable size is one of the best Google SEO practices. Mueller gave his insights to Google SEO experts in the Google Search Central SEO office-hours hangout on 14 January.
SEO content checks are important as they allow site owners to identify and address duplicate issues and ensure quality content. Recently, Google’s Search Advocate John Mueller gave guidelines on making unique SEO content descriptions for identical products without getting duplicate content issues. Although Mueller noted that having duplicate content on one’s website is not a negative signal, he said that having unique descriptions assists Google in ranking pages for highly similar items.
SEO optimisation agencies and online businesses using WooCommerce can now upload their product inventory to Google for free. This gives SEO retailers the chance to get discovered across different Google surfaces, including Images, Shopping, Search, and YouTube.