Whether you’re a business that carries out its own marketing and SEO optimisation in-house or an agency delivering SEO services to multiple clients, you’ll no doubt have a host of useful tools online to help you in your quest to raise your target website up the search engine rankings. But since Google is the prime search engine and is now used for 92% of all internet searches worldwide, Google SEO tips and guidance are amongst the most valuable resources around when it comes to working out how best to optimise your website to appear as high as you possibly can in the search engine results.
Website SEO companies can now take a look at Google’s newly updated How Search Works website, which publishes information about how the search engine ranks, organises, and tests the search engine results pages (SERPs). How Search Works can help online businesses and site owners improve their website SEO traffic and rankings.
Crawling and indexing in SEO are the backbone of any search engine optimisation campaign. In order to get good SEO rankings, a website must first be crawled and indexed by search engines. Microsoft recently released IndexNow, which is seen to significantly change how search engines find and index pages. It is open source and available to all search engines that choose to participate.
Online businesses and site owners need a good SEO content strategy when writing headings for their product pages. In a Google Office Hours hangout, John Mueller was asked about using heading tags on product pages. It’s an excellent question because Google’s SEO Starter Guide gives insights on creating heading tags for SEO content in general, but not for product pages specifically.
Meta descriptions are crucial for SEO content writing as they appear on social media and Google’s search results, urging users to visit websites. They also help Google’s search engine determine the context of a web page’s SEO content.
Google’s John Mueller discussed how important it is to help Google determine important Google SEO content, making it easier to index. While he acknowledged the role of external links, his response emphasised the value of SEO content importance and shared five ways to help the search engine recognise such content on a website.
Inbound SEO links, which are typically considered beneficial to SEO, may create difficulties if too many of them originate from the same domain. As a result, some SEOs think that sitewide links to other domains could be a negative ranking factor.
Google developed the Core Web Vitals (CWVs), a set of metrics that help top SEO experts improve their page performance, benefitting their site visitors. The search engine company published a Q&A post that informs SEO experts about how CWVs works and their value for ranking purposes.
Many site owners and SEOs use FAQ schema markup to increase their site’s visibility and improve website SEO rankings. However, some website SEO experts do not see their schema markup in the search results. John Mueller, Google’s Search Advocate, discussed three possible reasons why FAQ schema markup does not generate rich snippets in search results.
A manual action can have a significant impact on a website’s visibility in the search results. It can demote a website’s content in the search results and remove it from the search index. As a result, some SEO experts think that manual actions are used for ranking Google SEO websites. However, Google SEO experts must first look into the difference between ranking factors and manual actions.