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White hat SEO is the practice of optimising a website for search engines with the intention of improving its rankings and, ultimately, driving more SEO traffic to the site. These measures may include improving site content, structure, and design, as well as developing a more effective link building strategy – all of which are essential to SEO.

Getting ahead of the competition in the search engine results pages can be tough. Google’s ranking algorithm considers over 200 factors, making it difficult to determine what the most important ones are.

However, there are a few key factors that have a significant impact on a website’s ranking. When SEOs can address these, they’ll be well on their way to improving their website’s search traffic.  The goal of Google’s system is to give the best possible results to its users. It utilises a variety of algorithms to rank websites. These algorithms consider various factors such as the content of a page, the relevance of the page, and the source expertise of the website.

The algorithm’s overall weight is based on these factors. It also considers the query’s nature.

For a given topic, freshness is considered a significant factor. Also, the authority and page trust of the website are considered.  Google has an army of Quality Raters, who work to ensure that the algorithms are working properly. These individuals are responsible for making sure that the various parts of the system are functioning as they should.

They follow a set of guidelines that Google has established to ensure that the output of their algorithms is in line with the standards for page quality.

Google’s search algorithm looks at various factors to determine which results appear at the top of its results. These are:

• The query’s meaning
• The webpages’ relevance
• Content quality
• The webpages’ usability
• Settings and context

SEOs can improve their website performance by addressing these five factors. Doing so will allow a website to stand out from the crowd and beat the competition.

Below, we will look at some white hat SEO tips that will help you boost your website’s search traffic and help you achieve your desired results.

1. Prioritise Mobile

The mobile-first approach caused a stir in the SEO community as early as 2015. Although the name caught on, the update didn’t create as much upheaval as expected.

The new algorithm informed everyone that mobile has arrived and is no longer the future. Those who did not heed the warning paid the price later on as prioritising mobile devices turned out to be very important. In response to the growing popularity of mobile devices and their share of Google SEO traffic, the search engine has started to go all-in on mobile. Those who are unsure if their website is mobile-friendly can go to their Search Console account and check the Mobile Usability Report.

Google will report mobile issues on a regular basis in order to comply with the new requirements. These issues will then be taken care of by the users, and the company will also need to address them with the necessary actions.

2. Claim the Company’s Google Business Listing

Google Business Profile is a free business listing that’s available to everyone. It’s a part of the company’s Google My Business platform.

A Business Profile is a part of Google’s search engine that shows up in various categories, such as Google Maps, Google Shopping, and Google Search. If a business has a physical location, then it can be listed on Google.  Having the necessary data in a company’s Google Business Profile is very important to ensure that the business is performing well in the local market.

3. Improve Page Experience

The Core Web Vitals framework is used to measure the performance of web pages. It features a set of metrics that are designed to help guide site visitors through their experience.  A website’s page experience is more important when multiple pages are included in a search.

While a page may deliver sought-after information, it may not deliver the same experience as a page that delivers less relevant content.

The importance of page experience can be a factor to be considered when it comes to determining which site offers better content.

4. Concentrate on the User Experience (UX)

Google has always encouraged websites to make sure that their users have a good experience. This is done through the company’s efforts to provide a variety of tools and services that help users navigate through their site.  As Google’s algorithm gets more sophisticated, websites that are focused on making their user experience better are more likely to benefit from its changes.

According to an Oxford Journal study, the purpose of user experience design is to increase user satisfaction and deliver a better experience when interacting with a product.

5. Perform Keyword Research

Despite Google’s decision to stop providing keyword data, it’s still important to keep in mind that there are still many tools out there that can help SEO professionals find the right keywords.

The way people perform keyword research has changed due to the emergence of new tools such as BERT and RankBrain.

With the help of machine learning, Google now knows how to put things in context. This allows it to perform keyword research in a more accurate and timely manner.

BERT stands for Bidirectional Encoder Representations from Transformers. It is a language model that was created by Google. Its main goal is to better understand the context of a search query. This is especially important for longer and more conversational searches, where prepositions like “for” and “to” can affect the meaning of a query.

6. Run a Well-Rounded Content Marketing Campaign

According to a survey conducted by the Content Marketing Institute, a little over half of all survey respondents said that it’s harder to capture the attention of their audience today than it was a year ago.

Getting the right content is very important to generate high-quality SEO traffic and rank well on Google. This is a huge opportunity for anyone who is willing to put in the time and effort to improve their content.

Utilise White Hat SEO Solutions for Better Search Traffic

White hat SEO can be a great way to improve your website’s search engine rankings and draw in more traffic. While some SEO techniques may seem like common sense, others may be less obvious but no less effective.

webmixseo.net is an industry expert in SEO. We utilise white hat SEO techniques to improve website performance and increase organic search traffic. We also offer other SEO services in Denver, such as link building and keyword research.