A rehab center or rehabilitation clinic is a hospital or facility devoted to the rehabilitation of patients with various ailments. From drug abuse to musculoskeletal or orthopedic impairments, rehab centers offer doctors and therapy to get patients well.

Although some treatment centers are branches of hospitals, most are independently own and managed. Rehab centers exist to provide care at a lower cost than a general hospital setting, but at a similar quality of care as that of a hospital.

Rehab clinics may have physicians or staff, but it is not required.

SEO for Rehab & Treatment Centers

Drug rehab centers focus on getting addicts drug free, while also giving them tools to live a sober life once they leave rehab. Many drug rehab centers address alcoholism, and recreational or prescription drug abuse. Treatment may be court ordered or voluntary and many centers are inpatient (meaning the patient checks in and does not leave until treatment is completed.) Drug rehabilitation requires a detoxification process, and also lifestyle therapy. It may also include physical activity and group therapy sessions as well.

What is SEO?

Search Engine Optimization is a compilation of tools and techniques to arrange a website so it organically ranks in search engines. What does that mean? When you search a term on a major search engine, the results that come up in the top spots (theoretically) have good SEO. SEO is necessary to drive traffic to your rehabilitation website. It quite literally brings customers to your site. What good is an awesome website with no traffic? It isn’t very effective. Ranking for specific keywords takes experience and legwork. Webmix Networks SEO is committed to a seamless process, and we guarantee results!

Why Choose Us for SEO for Rehab Centers and Clinics?

Webmix Networks SEO is the best in the business when it comes to SEO for rehab clinics. We have an unbeatable team of writers, HTML specialists, designers and researchers that arrange your website in a way as to drive traffic to it. We have been doing SEO for over 10 years: before it even had an official name! Our team is quirky, innovative and always up to date on new techniques. We have reasonable SEO plans and work with budgets of all different levels.

Why do rehab centers need marketing and SEO?

Traditional marketing and advertising methods are rapidly losing their effectiveness. They’re also expensive. It’s no longer realistic for a rehab center to pay hundreds or thousands of dollars for advertising space –money that would be better spent treating clients or improving its facilities.

Drug and alcohol rehab SEO and marketing can give you increased website traffic, contact forms, phone calls, and help you reach more clients in need of your help – and it can do this in less time at less expense. Rather than spend money on untargeted advertising, SEO will help you rank at the top of searches for the keywords and phrases most relevant to your treatment center, allowing you to immediately reach the people who need you the most.

Read on to learn more about the specific benefits of SEO and online marketing for rehab centers.

How can drug & alcohol rehab centers benefit from marketing and SEO?

There are a few specific benefits of SEO for drug rehab centers and treatment facilities. Here’s how you can expect to benefit from addiction treatment marketing methods.

Increased rankings and visibility

The biggest benefit of SEO for treatment centers is the increased visibility. A well-optimized drug or alcohol rehab website will appear higher in search engine results pages (SERPs). The higher a page appears, the more likely it is to be clicked, especially if it is on the first page.

To claim and consistently capture one of these top spots, a rehab treatment facility website will need to invest in an ongoing SEO strategy. Without SEO, a website’s visibility may change at a moment’s notice, subject to the whims of search engines, other websites, or even its own changes.

Without knowledge of SEO, or partnership with an SEO firm that is able to provide advice on how to retain a high ranking for a long period of time, a rehab center may struggle to maintain the visibility needed to reach potential clients.

Link building and increased authority

One way that Google determines the placement of a site in its SERPs is through a site’s authority. This authority is determined primarily through the number and quality of links pointing to the site from other websites on the Internet.

For example, let’s say your rehab center website has ten links from a popular news website. This news website is probably very high authority—and by association, you would be seen as a somewhat authoritative source. However, if your competitor has a hundred links from fifty even more popular news websites, their authority will be higher, and they will outrank you.

SEO firms like Webmix Networks SEO can invest in link building programs to build relevant, high quality links to your site that build your authority and improve your presence in search engines, pushing your competitors down and increasing the likelihood that potential clients click your listing, not theirs.

Improved website content and user experience

Finally, part of a robust addiction treatment marketing plan usually involves improving the website’s content, graphics, and design to ensure each page loads as quickly and efficiently as possible. The reason for this is two-pronged: one, users expect websites to load quickly, and two, search engines may change the way your website is ranked if it’s not working the way it should.

Search engine ranking algorithms are very complex – far more complex than they used to be. Search engines like Google can now detect when users are visiting a website and immediately leaving. If this is happening very frequently with the same website, Google may drop their ranking in search as a result, believing that this is because the website is not delivering a good user experience.

By improving the content of your website, you are not only making it more friendly to those searching for treatment centers, but more likely to rank highly in search engines.

You can call our office at (970) 763 8169 for a free, no-obligation consultation. Or simply fill out our online form for a free SEO quote and we’ll be happy to contact you with any questions you may have.