A pawn shop is a business that typically provides small personal loans to individuals with an item or piece of property used as collateral. Individuals in this business are also often referred to as pawnbrokers. Pawn shops typically accept small items with value, such as jewelry, coinage, computers, electronics, audio/video equipment, musical instruments, and sometimes antiques or collectibles.

In addition to providing loans for items, many pawn shops also offer to purchase items outright or to trade them for other items in the shop.

Benefits of SEO for Pawn Shops in Boulder, Colorado

Like most other types of shops and small businesses, the profitability of a pawn shop is determined largely by the amount of traffic it receives. Being listed in the local phone book and other physical directories is a good first step, but universally, across every industry, people are turning more and more to the internet and online search engines to find what they’re looking for.

When someone in your city wants to find a pawn shop, chances are they’ll turn to the internet to track one down. If you don’t have a website, that’s a whole lot of potential business that you’re missing out on. If you do have a website, it only becomes effective when people are finding it.

This is why SEO is absolutely essential. Your website’s search engine rankings have a direct correlation to the amount of foot traffic your shop receives.

Why We Rock SEO for Pawn Shops in Boulder, Colorado

Pawn shops, like most small businesses, typically don’t have the resources to hire a full team of in-house technicians, developers, and marketers. This is where design, advertising, and SEO agencies come into the picture. But not all SEO companies are trustworthy. Far from it. When it comes to SEO, you’ll find a wide range of claims, promises, and price points.

Some SEO companies will promise first-place rankings, and maybe often charge only a couple hundred dollars. This sounds too good to be true, right? That’s because it usually is. Many of these companies provide little to no actual work, and others commonly outsource the SEO overseas or utilize shortcut-style tactics that can leave your website penalized or even blacklisted by Google. Despite taking your hard-earned money, these companies can leave you in a worse position than you were in before hiring them!

On the other end of the spectrum, there are companies that will position themselves as high-end agencies, charging thousands of dollars for what the work is actually worth. Sometimes this money is funneled into pay-per-click advertising. While PPC marketing can be a great tool in its own right, if it’s utilized under the guise of organic SEO then you’ll be sorely disappointed, as all of that new traffic will disappear instantly as soon as you stop working with the company.

At Webmix Networks SEO, we pride ourselves on our honesty and quality of work. We do it all, and we’re completely up-front with our clients every step of the way. And our organic SEO is a long-term solution that continues to work for you even if you decide to cancel in the future.

If you have a website that you love, we can work with any existing website to help improve your search engine rankings. If you don’t have a website yet, we can help you build a website from scratch, customized completely to suit your business’ needs. We also provide social media marketing to compliment your SEO campaign and promote your business on Facebook, Twitter and other relevant social networks.

SEO Services for Pawn Shops in Boulder, Colorado

Pawn shops offer numerous services from pawning to lending, and now even retail selling. Gold, silver, diamonds, or anything of value is invaluable to the business. And with pawn shops being one of the primary go-to places for people who need a quick buck, the returns have grown tremendously over the years; hence, the competition for clients is fiercer than ever.

 We know just how important online visibility is. Establishing a strong online presence is the key to improving business and overcoming your competition. This is why we have a full line of SEO services aimed at helping your pawn shop thrive in the modern market

Search Engine Optimization For Your Shop

Search engine optimization works with processes that are targeted towards generating organic or unpaid traffic for your company website. This unpaid traffic, apart from relevant content and links, is what search engines look for when they rank your page.

Achieve a high rank and your page will regularly appear among relevant keyword search results. The more often it pops up, the more visitors will find you online. Basically, more visitors mean increased opportunities for converting.

We understand how search engines work and have an idea of what your potential consumers are looking for when they search for pawn shops online. This is why we will optimize your site, not only to be keyword-relevant, but also to have the proper coding necessary to overcome the barriers major search engines have placed in their indexing processes.

Aside from fixing your site, we will also promote it to increase traffic. We will create inbound links, use outbound links, and also establish identities for you on social media.

Services We Provide to Gain Rankings and Traffic:

• All On Page Optimization is Completed
• Branded Syndication Network Build Out
• Content Marketing – Blog Posts & Press Releases
• Press Release as Needed
• Links Built to the Branded Network
• Social Bookmarking
• High Quality Directory Building
• Citation Building
• EDU Backlinks
• Article Marketing
• Social Indicators Pushed to Target Properties & Pages
• Video Marketing – Further Reach of Your Brand
• Guest Posting
• Connected Google Places, Webmaster Tools, Google Analytics
• Some Advanced Techniques

We track your traffic and keyword rankings weekly and monthly to share the progress of your website presence with you.

Local SEO

After optimizing your site, we will also focus on strengthening your local SEO. Keep in mind that businesses like yours make the most profits by targeting local clientele — people who are within close reach to your pawn shop; those who are most probably going to transact with your company.

We will effectively market your pawn shop online by promoting your offerings to a local audience. This ensures that they hear about you at the right time — when they are in need of services that a pawn shop like yours can provide.

By utilizing various search engines and business directories, we will help your business thrive by helping potential clients find your services when they run a search. Think of the strategy as handing out an unlimited amount of digital brochures to potential customers. Major search engines like Google know that local search is a huge volume of their overall daily searches and its important for your pawn shop to be found in your target area very easily.

Maps Optimization

For all types of businesses that have decided to pursue online marketing, achieving a high search engine ranking is, of course, one of the primary goals. But do understand that it is not the only milestone that your pawn shop should be yearning for.

Especially for businesses like yours, ranking high on the Google Maps application is also tremendously important. Maps optimization is one of the processes that should be a part of any local link-building plan.

It is not enough that local customers be made aware of your brand when they run a search for pawn shops on Google or other search engines. It is also important that your business is visible on Google Maps as there are people who actually search for services based on proximity.

With search engines working to improve their services of helping people find what they need, it is only natural that they promote their mapping services as well. The beauty of maps optimization is that, when done properly, your pawn shop will appear within relevant search results each and every time.

Not only will your brand be highlighted for local clients to see but your address and contact information will also appear on their screens. Let us help you create the necessary listings and optimize these for best

You can call our office at (970) 763 8169 for a free, no-obligation consultation. Or simply fill out our online form for a free SEO quote and we’ll be happy to contact you with any questions you may have.