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SEO Services in Boulder, Colorado

SEO for Orthodontists in Boulder, Colorado

Ready to see what SEO can do for your orthodontic clinic?

SEO for Orthodontists

Services Offered in Boulder, ColoradoOrthodontists are dentists that specialize in bite issues, jaw and tooth misalignments, and a variety of other issues dealing with teeth. They use devices like headgear, retainers, and braces to straighten teeth and improve jaw alignment. Orthodontists differ from dentists because they do not assist with tooth health and care, but focus primarily on jaw function and straightening crooked teeth.

Although every state is different, orthodontic training generally requires specialty school for 1-4 years after dental school is completed. In the past, typically children and teenagers were known to have braces or oral appliances, but treatments are now appealing to a much wider audience. Orthodontic care has become more affordable and treatments have developed that produce faster results. Options like clear braces and retainers have made orthodontic care appealing to people of all ages.

Why SEO for Orthodontists?

First, Webmix Networks SEO (Search Engine Optimization) can be described as a variety of tools and techniques applied to your website that allows your site to rank on the front page of major search engines. What does that translate into? A customer jumps on Google, searches for “orthodontists {your city}” and your site comes up in the first five results. Potential client clicks on your site and before you know it they are in the waiting room. It’s our job to increase the traffic to your site; it’s your job to close the deal. Of course, our experience allows us to optimize your site for customers to stay a while once they get there. We know what patients need and expect from a dental website, and you can fully expect us to get you there. Our fully customizable plans allow a hands-on or off approach and can be matched to any budget.

Is SEO for Orthodontists Necessary?

Only if ranking on the front page is appealing to you. Our SEO will increase traffic to your site astronomically, resulting in new customers and (literally) paying for itself. SEO is the most effective form of advertising because it directs customers in need of your service to your website. Compared to a magazine ad, it is much more productive because it matches the person in need of the service with your service.

A magazine advertisement has to fall into the hands of a person searching for the service, while also being read by that person. It appeals to a very narrow market. SEO targets the people in your area, looking for your service. Pretty specific, eh? It’s spot on. It works. NO ONE makes it to the front page organically without SEO.

Why Orthodontic SEO is Important

Orthodontists must keep up with the changing digital marketing strategies and technologies to stay relevant for prospective as well as existing patients. The goal of quality SEO practices on an orthodontic website is to help you rank higher than competitors (especially general dentists) on search engines for the niche teeth alignment services you offer.

Search Engine Optimization (SEO) for orthodontic websites includes the strategic placement of keywords, maintaining NAP consistency, creation and publishing of optimized content, social media marketing, link-building practices, and more. At Webmix Networks SEO Team, we fully understand the competitive nature of orthodontic SEO marketing. We have a team of SEO professionals that can get your website ranking higher to help you protect your market share against general dentists and mail-order aligner companies.

How Can SEO Benefit Your Orthodontic Practice?

When patients turn to Google to find an orthodontist near them, you want to be the first to show up on the results page. This top placement is achieved namely by having an SEO-friendly website, along with other marketing efforts.

  • Increase in Website TrafficSEO can boost your website to the top of the search results pages for your location name, specific services, pricing, and more. When a prospective orthodontic patient searches “braces near me,” you want your page to show up within the first several results.The higher up your orthodontic website is on search engine result pages, the more people will be visiting your website.
  • Targeting Patients Looking for Your Orthodontic ServicesYou may currently be using broad terms to target patients, such as “orthodontist” or “braces,” which will not yield the best and most targeted results. Good SEO targets the more specific needs that patients have, such as city/location, branded services, and pricing, by crafting an SEO strategy that attracts more qualified leads for these specific needs.
  • Boosting Brand and Service AwarenessAwareness is the first part of attracting new patients to your orthodontic practice. Orthodontic SEO services can give your practice the boost it needs to start creating awareness in your community. A quality SEO strategy can create awareness about your website and practice name through targeted search keywords such as “braces in location,” “orthodontist for kids in the city,” “adult braces near me,” etc. Once you are a known name in your community, patients will know where to turn when they need orthodontic services.
  • Save Money on Marketing EffortsOptimizing your orthodontic website is significantly cheaper than online paid advertising, traditional advertising, and other marketing efforts. SEO is a great long-term investment that can rank your website higher and ultimately attract new patients — all from a simple internet search.

Orthodontist SEO: How We Improve Your Google Rankings

At Webmix Network SEO Team, our SEO team implements a comprehensive strategy to get your orthodontic practice ranking at the top on Google as soon as possible. We do this in several ways.

Orthodontic Website Audit and Optimization

We will first take a look at your website to see what we have to work with. Chances are, you have great content, but it just needs to be optimized for search engines to find.

Optimization includes many different strategies, such as orthodontic keyword placement, web page headers and tags, permalinks, and some back-end maintenance.

Keyword Research and Optimization

To stand ahead of the competition, we will look at relevant searches in your area. This shows us what keywords patients are searching for orthodontic services, giving us a clear picture of how to get your website ranking with the appropriate keywords and content.

Online Listing Consistency

One important factor when search engines rank websites is the consistency of your practice’s name, address, and phone number (NAP) across the internet. Your practice’s NAP is most likely listed in several places on the internet, such as Google My Business (GMB), local online directories, review websites, community forums, and more. Keeping these listings consistent shows search engines that your practice is legitimate, up to date, and still running.

Google Business Profile Optimization

A Google Business Profile is an automatic and free listing for businesses and was the top local pack SEO ranking factor in 2021. Claiming your orthodontic business’s Google Business Profile is just the first step in this SEO strategy. Personalizing it, keeping it up to date, and building it out is imperative to your practice’s SEO strategy.

On-Page & Off-Page Optimization

On-page optimization was the first top local organic SEO ranking factor in 2021, and the third top local pack SEO ranking factor. On and off-page SEO are important for getting your orthodontic website to rank highly on Google. On-page SEO means everything you can control on your website, while off-page SEO comes from social media, external linking to your website, and more. We will have a strategy for both.

Link Building

To show search engines that your orthodontic website is high-quality, link building is a must. This means that other high-authority websites list your website as a resource. Besides driving more traffic to your website, this SEO strategy also shows search engines that you are a trustworthy website in the orthodontic space.

Online Reputation and Review Management

Online reviews were the second top local pack SEO ranking factor in 2021. Your orthodontic practice’s online reputation and review management are important for search engines to rank your website higher. Consistent positive reviews along with responses and management from your practice are a great way to boost your SEO.

Get Proven Results with Our Orthodontic SEO Strategies

A great SEO strategy can have a huge impact on your orthodontic practice’s ROI. A high-ranking website will be clicked on and contacted long before one that appears on the third page of Google. More clicks, more website views, and more eyes on your practice means more patients through the door.

SEO for Orthodontists in Boulder, Colorado: Increase Patient Acquisition with Our Comprehensive Orthodontic SEO

Rank higher on Google, stand out from competitors, and get more patients.  You can call our office at (970) 763 8169 for a free, no-obligation consultation. Or simply fill out our online form for a free SEO quote and we’ll be happy to contact you with any questions you may have.

Services Offered in Boulder, Colorado

As experts in the search engine optimization and marketing industries, We know it’s all about first page, enormous traffic, and excellent leads that translate into a great ROI. Today’s SEO “rules” prefer websites that offer its visitors an excellent experience as well as contain exceptional content. For a decade we have a proven track record for customizing powerful internet marketing that gets long-term results.

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Ready to dominate the market? Let’s talk.

In a few minutes, we’ll decide if SEO will be able to bring value to your business.
I’ll only take on clients that know will be successful with SEO.

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