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SEO for Hair & Nail Salons in Boulder, Colorado

Ready to see what SEO can do for your beauty salon?

SEO for Hair & Nail Salons

A salon is an establishment that provides various services for men and women. In general, these are cosmetic services and enhancements and can include nails, hair, tanning, and facial treatments. In the past, beauty salons and hair salons have had distinct differences: hair salons strictly dealt with hair, and beauty salons offered services like facials, nails, waxing, and massage.

The current trend is for salons to include a combination of these services. Nail salons specialize in manicures and pedicures. These are special treatments that include cuticle trimming, filing, ingrown nail removal, buffing, and nail polish on the fingernails and toenails. Other manicure options may include acrylic nails, French manicures, gel nails, and Shellac. Hair salons give men and women haircuts, highlights, hot oil treatments, blow-dry, and style. Both of these types of salons sell accessories and different types of shampoos and conditioners.

Benefits of SEO for Hair & Nail Salons

What better way to get business in your salon than advertising on the internet and maximizing the benefits of internet marketing and search engine optimization? Webmix Networks SEO specializes in promoting your beauty salon’s website on the internet. We have top of the line techniques and a superb staff that makes finding your site on major search engines a breeze. Is search engine optimization a confusing term? Well, you’re in the right place. Webmix Networks SEO has over ten years of experience implementing ways to make your website more visible to the public. In short, the sooner a site is displayed on a search engine, the more likely people are to visit. More visits = more customers.

Why We Rock SEO for Hair & Nail Salons in Boulder, Colorado

Webmix Networks SEO is here to make SEO and local SEO for your hair salon a breeze. We know you are busy, so we make this process easy for you. We start by discussing your target market: what areas do you want to pull customers from? Most salons like to target a local market. If you are a nationwide salon, we can target anywhere you have a salon. We also have techniques for smartphone searches, to promote your business when people are looking for a haircut while they are on their phone. We can even bring your website up to date with a responsive design because having a mobile-friendly website is now critically important. Whatever your target market needs are, we can make them work.

Many SEO companies downplay the importance of effective keywords. Notice “effective”. Throwing out broad terms and keywords isn’t necessarily a great thing. We aim to put our focus on what makes your nail salon the best. What makes you stand out? Let’s focus on that! We want to make your business different from the competition. We do extensive research to see what people are searching for in your industry and tailor your specific needs around it. We can help you with SEO for specials, seasonal deals, or to help push products.

How Does SEO Make My Beauty Salon Website Rank Better?

SEO involves making small changes to the pages on your salon website that make them more likely to rank higher in the search engines. When users type in keywords like “hair salon near me,” they are really asking the question, “What hair salons are located near my current location?” Pages that answer this question well, load quickly, securely, and without any errors, and are viewed as more trustworthy by search engines are more likely to rank higher in search engine results when people search for a hair salon near them.

In theory, it’s pretty straightforward, but it takes time to SEO your hair salon website. It involves:

  • Making sure your current website thoroughly describes all of the hair grooming and styling services you provide
  • Improving user experience throughout your website
  • Showing your hair salon website is authoritative and trustworthy
  • Developing new content on your website that describes your salon’s services in more detail or that educates your prospects and customers about the latest trends in women’s and men’s hair styling.

The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.


Keyword Research

On-page optimization of your hair salon websites involves knowing what terms people use when searching for you and making sure you use these words and phrases on your salon site. The first step is keyword research which helps you know exactly what people are searching for and how often. “Hair salon near me” is the most popular keyword phrase people search for when they are looking for a salon and “haircut near me” is the second most popular. It also helps you know about more specific keywords people use to search. For example, they search for women’s and kid’s haircuts and also for help getting specific types of hair treatments (balayage, anyone?), and for services like waxing, make up, and hair braiding. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to add title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform like Jess that offers specific suggestions just for hair salons.

Technical SEO

Technical SEO makes sure your site loads quickly and securely and can be crawled by search engines. Google’s Page Experience update scheduled to go live in June, 2021 makes technical SEO a bigger priority than ever. Contact your web developer if your hair salon’s website isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing images on the website so they are as small as possible as well compressed and optimized for use on the internet.

Content Development

Many salon websites have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about all of your hair salon’s services. If this describes you, consider adding some new pages to your website that describe the specific types of you offer, such as hair color, perms, and in detail.

You can call our office at (970) 763 8169 for a free, no-obligation consultation. Or simply fill out our online form for a free SEO quote and we’ll be happy to contact you with any questions you may have.

Services Offered in Boulder, Colorado

Dominate the Competition with Our SEO Services in Boulder, Co

If your business isn’t visible online, you’re basically handing the competition your potential income. As over 90% of people use search engines to find products or services that they’re interested in, improving your ranking on search results pages will also improve your visibility online. Search Engine Optimization (SEO) is one of the most effective ways to make your website more visible to search engines and to online traffic.


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Ready to dominate the market? Let’s talk.

In a few minutes, we’ll decide if SEO will be able to bring value to your business.
I’ll only take on clients that know will be successful with SEO.

(970) 763 8169