In October, Microsoft Bing introduced IndexNow, a new crawling protocol that allowed for easy and efficient indexing and crawling. However, what this protocol meant for Google website SEO was uncertain, as the search engine giant was quiet about any plans to adopt this new technology. The entire SEO community was wondering whether or not Google would use it to crawl and index websites in their SEO search results – until the company’s latest announcement.
Google’s Search Relations team gathered in a Search Off the Record podcast episode to discuss the future of SEO, which could possibly affect SEO strategies. The podcast invited Google’s John Mueller, Martin Splitt, and Gary Illyes to talk about the changes they have noticed in the past decade and predict what will happen next to the SEO industry.
Google’s John Mueller discussed whether or not Google places importance on the expertise of a content author. Since this is a crucial factor in the Quality Raters Guidelines, a lot of SEOs factor in author expertise in their SEO marketing strategies. Mueller mentioned that there could be some indirect work on author expertise and told SEO marketing experts that it was a “fuzzy” area.
Artificial Intelligence (AI) has grown increasingly popular in SEO content marketing over the years. However, some SEOs are not keen on the idea of using AI to write their content as they are reluctant about letting machines do creative work. But despite what some may think, many SEOs and publishers are gradually warming up to using AI tools to create SEO marketing content because of the benefits that they bring.